I first discovered it on one of my favourite bloggers/youtubers(I COVET THEE) favourites videos a few weeks ago and I knew there and then I had to purchase it.
It's a very powdery blush so you need to tap a little of the excess blush off and then apply it onto the cheeks to prevent those dreaded clown cheeks.
In terms of the lasting power of the blush I'd say it lasts for quite a while. It stayed put all day until I took my makeup off which was after maybe 8 hours which is incredible.
The packaging is very sturdy and made out of cardboard and comes in a 'sleeve' just like there other blush products but I think it looks very unique.
I do find that the cardboard packaging makes it look a little cheaper than other brands and gives off the distinct impression that it's low in quality which it really isn't.